名师丁雪明：2010年考研基础词汇备考札记

　　When Sharon Lee of the Hollywood marketing firm Look-Look needs to know what’s cool, she taps in to a network of experts that even the CIA would envy. It’s a web-linked (网络链接的) weave of nearly 10,000 volunteers and part timer, recruited over several years at clubs around the country. The network points in-between to report on their work。

　　“They upload photos, send e-mail reports and use message boards on our internet,” added Ms. Lee, who co-founded the firm in 1999 to find whatever makes the cultural contents exciting music, shoes clothes, games, makeup, food, technology. Look-Look’s correspondents some armed with digital cameras that Look-Look buys for them might snap anything from a rave (狂欢晚会) to their bedroom walls。

　　What is cool, anyway? “It used to be a personality based, anti establishment attitude,” said Ms. Lee. “For young people now it’s pure, raw emotion it’s anything that inspires you to think. It can be a person, a product, a place, anything。”

　　But there’s just no formula for cool. Likewise, it’s hard to define the cost of cool. None of the firms tracking it will discuss how they are paid, although they earn fees and work either on a per-project basis or no long-term counseling. Still, cool is as hard to make clear as a weather forecast for next week. “Cool burns out so fast that by the time companies know it’s cool, it’s not cool anymore,” said Ms. Lee. The old-time corporate methodology (企业的做法) was to treat it like the annual report for shareholders going out and testing a sample size of a few hundred people, then resting it again the next year. But a year in youth culture is like seven years。

　　核心词汇

　　1.        net work n. 网络

　　2.        envy vt. 妒忌羡慕n. 妒忌

　　【巧记】 enviable a. 引起妒忌‖envies a. 妒忌的

　　3.        recruit v. 征募新兵，补充n. 新兵，新成员

　　【巧记】 recruitment n. 征募新兵，新会员

　　4.        correspondent n. 记者

　　5.        digital a. 数字的

　　【巧记】 digit n. 数字

　　6.        emotion n. 情感

　　【巧记】 emotional a. 情绪的，情感的

　　7.        counsel n./vt. 忠告，劝告

　　【巧记】 counselor n. 顾问

　　8.        expert n. 专家，能手

　　【巧记】 expert n. 专家，能手‖expert a. 专家的，内行的，熟练的

　　9.        volunteer n. 志愿者

　　【巧记】 volunteer n. 志愿者，志愿兵‖volunteer vt. 自愿提供，自愿(做)‖volunteer vi. 自愿，当志愿

　　10.    snap vi. 喀嚓折断，吧嗒一声(关上或打开)

　　【巧记】 snap vi. 喀嚓折断，啪地绷断，吧嗒一声(关上或打开) ，猛咬，怒声责骂，厉声说话‖snap vt. 使喀嚓一声折断，使发出吧嗒一声(关上或打开) ，给……拍快照‖snap n. 吧嗒声，快照‖snap a. 仓促的，突然的

　　【搭配】 snap out of 迅速从……中恢复过来‖snap up 抢购，抢先弄到手

　　11.    formula n. 原则，方案，公式，方程式，配方

　　12.    define vt. 给……下定义，解释，限定，规定

　　【搭配】 define…as 把……定义为

　　13.    fee n. 费，酬金

　　14.    forecast vt./n. 预测，预报

　　核心词组

　　be armed with 装配有，拿着……         on a…basis 以……为基础

　　likes wise 相似地，同样地               treat…like… 把……当作……

　　(总字数：323；单词：284；中文：39)

　　Passage 2

　　文史类论说文。本文谈的是电影对整个印度社会的影响。

　　Indian cinema has often suffered the derision (嘲弄) of film critics and rightly so. But as Subhash Ghai, a prominent producer-director has pointed out, “Cinema mirrors society… India is rooted in tradition… and cinema reflects our family values”， though in a highly dramatized form. He adds, “Today I can sit in my drawing room and talk big, but the millions who go to the movies will reject what I am saying unless I keep them in mind。” In other words, there are inherent (内在的) limitations in making good and realistic cinema in Indian. This view is, however, challenged by some。

　　According to Ravi Gupta, Managing Director of the National Film Development Corporation which prides itself on making good quality films, “It is a media-created myth that parallel (to Hollywood masala films) cinema is dead. In fact, art films are more viable (能生存的) than commercial films。”

　　Be that as it may, one thing is for certain. Hindi films have probably done more for India’s national integration (一体化) than any other medium. Hindi films and film songs are watched and hummed all over the country, not with standing the country’s linguistic plurality (多数). Hindi, which is India’s national language but is not spoken and understood in all parts of India, has made its impact through the medium. Another positive aspect is that Indian cinema is the most all embracing, nonreligious part of India’s fractured social landscape. For instance, out of the six top actors listed by the newspaper, the Times of India, three are Muslims: Shah Rukh Knhan, Aamir Khan and Salman Kan. Therefore, despite all its acts of omission and commission, Indian cinema, in some ways, is a progressive phenomenon。

　　核心词汇

　　1.       critic n. 批评家，评论家

　　【巧记】 critical a. 批评的，批判的‖criticize v. 批评，批判‖criticism n. 批评，批判