五、单词英译汉 (本大题共15小题，每小题1分，共15分)

　　56. market share

　　57. net loss

　　58. earnings per share

　　59. Federal Express

　　60. search engines

　　61. information network

　　62. client

　　63. database

　　64. sales tax

　　65. information technology

　　66. web server

　　67. on-line order

　　68. human resources

　　69. shopping cart

　　70. smart cards

　　六、英译汉 (本大题共5小题，每小题2分，共10分)

　　阅读下面的短文，然后把划线的句子翻译成汉语。

　　It has been a tumultuous time for dot-com start-ups. In fact, Gartner, In

　　C. estimates that over 75% of e-commerce start-ups will end in failure. (71) While it is tempting to blame prevailing market conditions for this failure rate, the fact is that early planning ultimately determines the potential success or failure of a start-up. This whitepaper helps managers understand the characteristics that contribute to successful start-ups. (72) Importantly, this work also includes a valuable diagnostic survey that helps entrepreneurs quantify the strength of the business and identify problem areas.

　　One thing is clear: There are a lot of ways for a new business to go out of business. (73) Loss of focus, an inability to fulfill customer orders or service, and a mismatch of top management with the corporate culture are but a few common reasons that businesses fail. To increase the chances of success, managers need to consider four crucial inputs:

　　Management / People: The single most vital component of any business, every start-up needs a skilled management team that can execute the business plan, adapt to changing environments, and attract and retain valuable staff.

　　Market Opportunity: To succeed, a venture requires a business model that is adaptable, scalable, defensible, and able to generate both revenue and profits. (74) In addition, ma-nagement must recognize the company’s market position and the potential of its ideas in the market.

　　Funding: The ability of the venture to raise operating cash in order to establish profitability.

　　Product and Service: This defines the demand for the product, including the degree to which it addresses customer needs and the ability to provide fulfillment and client service functions.

　　(75) By keeping a close eye on these found areas — strong leadership and management, good people, a solid business plan, and a product that people want to purchase — businesses can position themselves to weather inevitable challenges.

　　七、汉译英 (本大题共5小题，每小题2分，共10分)

　　用括号内给出的词，把下列汉语句子翻译成英语。

　　76. 为了获得市场份额，他们必须竭尽全力。(market share, go to lengths)

　　77. 我们要事先准备所有申请材料。(in advance, application materials)

　　78. 愿意买该产品的人越多，价格就降得越多。(the more, the more)

　　79. 电子商务的交易通常涉及几个互动的步骤。 (involve, interactive steps)

　　80. 应该由你决定是否实施这一计划。(up to, carry out)